Our history
A timeless American icon
Redefined for a new era.
A timeless American icon
Redefined for a new era.
In 1969, L’eggs was the secret project of Hanes executive Robert Elbertson with one aim: build a brand for the new American woman. The brand became a nearly instant success with its unique, colorful packaging, the beautiful in-store displays, and clever taglines: “Nothing beats a good pair of L’eggs”.
For over 55 years, we've been dedicated to crafting beautiful products that embody quality in every step–and today, we’re returning to our roots to make you fall in love with your L’eggs all over again.
“We honored its past to craft a future where L'eggs doesn’t just live in nostalgia, but through its timeless design it can thrive in contemporary culture. To put it simply, the brand designed 55 years ago still has legs,” says Cami Téllez, our Creative Director.
Dynamic. Expressive.
Empowered. Women.
Dynamic. Expressive.
Empowered. Women.
As women entered the workplace for the first time, L’eggs became the first brand to support her new runway: the office.
L’eggs reinvented the channel where she spent the most time — mass and grocery store — with a design-first, delightful experience.
With storied 20th century designers Herb Lubalin and Roger Ferriter, L’eggs built a disruptive footprint that drove her intrigue and loyalty.
The original L'eggs wordmark, is a now-legendary piece of sculptural typography. The clever ligatures, tight kerning, bold lettering, and chicklets-as-lowercase-Gs create a mark that sparks joy—once you see it, you can’t unsee it.
An innovative product portfolio that made her love her legs.
L’eggs delivered affordable and accessible memory yarn, graduated compression, run resistant technology to the mass market, all in the spirit of her enhancing her best asset: her legs.
Today, L’eggs designs innovative solutions that spark confidence–from energizing graduated compression to advanced sculpting with 360 Contour.
